Engaging Leads And Customers Through Effective Email Marketing

Location: In New Berlin
Date: September 12th 2013 11:30AM-1PM

Register for event

Engaging Leads And Customers Through Effective Email Marketing

If done properly, email is one of the highest converting marketing tactics you can use. But many marketers are not maximizing it's potential for lead nurturing, sales conversions and current customer engagement.

Join us as Hubspotter Rachel Sabell joins us IN PERSON to teach us the ins-and-outs of creating amazing email campaigns that drive more lead conversions and effectively engage current customers.

Rachel will be covering:

  • Creating stellar lead nurturing campaigns for every stage of the funnel
  • Driving traffic and leads with Newsletters
  • Building your email lists
  • Targeting a local audience
  • Optimizing existing campaigns

... and more!

We also are featuring FREE LUNCH sponsored by Savvy Panda.
Don't miss this great opportunity to learn how to evolve your lead and email marketing campaigns and network with some of Wisconsin's top Inbound Marketers.

But space is limited - We only have 35 spots total, so save your spot now!
[and tell your friends].

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Agenda:

• Lunch and Networking 11:30AM - 12PM
• Presentation 12PM - 1PM
• Q&A & Networking 1PM-1:30PM
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Joining Us In Person! Rachel Sabell [@rachsebell]
Principal IMC Team Lead at Hubspot

Rachel Sebell (a.k.a. Rach) is a the Principal IMC Team Lead working with nonprofit, education and small businesses. Rach helps these businesses get found online and increase lead conversions. She also coaches and trains her team members to provide top-notch consulting services and to improve the service offerings for HubSpot's customers.

Rach began her career at HubSpot as a Support Engineer, assisting HubSpot customers with implementing inbound marketing techniques and resolving technical issues with their HubSpot subscription. Rach joined HubSpot's consulting team in the summer of 2011 and cofounded the HubSpot Nonprofit/EDU team. She has successfully developed innovative ways to apply the inbound marketing methodology to Nonprofit/EDU customers.

Rach is a graduate of Babson College's MBA program with 6+ years of experience in marketing in the Nonprofit/EDU sector.

When she's not consulting or working with her team, she enjoys yoga, rock climbing, gluten-free cooking and being an artist.

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